J.D. was opening a restaurant. The first day didn’t go great. It wasn’t in the best neighborhood but I told him that shouldn’t matter. Plenty of great restaurants are in shitty neighborhoods. What he needed was a lighting design consultant. “Spend ten thousand dollars on one,” I suggested. That sum seemed about right. High but worth it considering. “You need warm, low lights,” I said. “It needs to be cozy.” I hadn’t seen the dining area but I supposed it was marred by high, bright, inhospitable light. Then I went through a door and looked around it. In fact the lights were pretty nice. But there was something off about the place. The decor didn’t hang together right somehow. I told him he needed to spend twenty thousand dollars on an interior design consultant. His eyes widened at the price. Now I felt like I might be exaggerating. But I said tens of thousands of dollars is worth it if it means the survival of his restaurant.